Ecommerce direct mail for customerretention and acquisition in Canada
Reach new shoppers and bring past customers back with ecommerce direct mail. Choose your own address list and offer, and we'll print and mail your postcards.
Past customers. Reach previous buyers with offers based on the purchase history you import.
Less wasted postage. Catch address errors before your next customer offer goes to print.
Printing handled. Your postcards are printed in Canada and mailed with Canada Post.
Bring customers back with win-back postcards
Start with shoppers who haven't ordered recently, then give them an offer worth coming back for.
Choose your customers. Use imported purchase history to find customers who haven't ordered recently.
Make your offer. Add your design, your customer's name and a reason to shop again.
We'll mail it. We handle printing and postage, so you can focus on your next customer offer.
Know when to follow up
See when your postcards are mailed and use estimated arrival dates to plan your next message.
- CreatedOct 5, 09:00Scheduled batch
- RenderedOct 5, 09:00Proof ready
- In productionOct 6, 08:40Printed in Canada
- MailedOct 6, 16:30Handed to Canada Post
- Expected arrivalOct 9–13Lettermail to Victoria BC
Acquire and retain ecommerce customers across Canada
Give new shoppers a reason to try your store and past customers a reason to return. Use direct mail for ecommerce to share a first-purchase offer, a new collection or a thank-you with the people on your own address list.
Plan your next campaign budget with direct mail analytics. See how much you're spending to reach your customers and where you're mailing. Compare orders in your own store to assess the response to your offer.
Questions about ecommerce mail
How much does ecommerce direct mail cost?
You pay an all-in rate for each postcard, including printing, addressing and postage. The rate depends on your plan and postcard size. Choose the format that gives your offer enough room.
How do I budget for a win-back campaign?
Start with the customers you want to reach and multiply that count by your postcard rate. Direct Mailer shows your mailing cost before you send, so you can adjust your audience to fit your budget.
Can I choose customers by their last purchase?
Yes. Import purchase dates and other customer details as custom fields, then save a segment for the customers you want to mail. Keep those fields current through CSV imports or your own code.
How can I work out whether a campaign paid off?
Use the direct mail ROI calculator to estimate the sales you need to cover your costs. After mailing, compare orders in your own store. Direct Mailer reports mailing activity and spending; it doesn't match purchases to postcards.
Does Direct Mailer connect directly to Shopify?
There isn't a native Shopify integration yet. You can import your customer list as a CSV or use the API from your own code, then choose the customers you want to reach.
Can I send postcards after a cart is abandoned?
Automatic cart-abandonment triggers aren't available yet. You can choose customers from imported data and schedule a mailing, or have your own code submit mail through the API when you choose.
Give past customers a reason to return
Choose your customers and offer. We'll take care of the printing and postage.