Direct mail automation for leadgeneration and repeat sales
Reach new customers and bring past buyers back with direct mail automation. Choose your audience, prepare your offer and schedule postcards or letters, with printing and postage handled.
Plan ahead. Schedule your mailing around a launch, renewal or customer offer.
Choose your audience. Reach past customers or prospects using the contact details you’ve saved.
Mail again. Choose your saved audience again when you have a new offer.
Generate leads and repeat sales across Canada
Use automated direct mail to reach prospects or schedule ecommerce direct mail to bring past customers back.
SchedulingChoose when your campaign is ready to print
SegmentsReach customers who match your saved audience rules
Future campaignsReach a saved audience again with a new offer
Custom workflowsSend customer mail from your app through the API
{ "kind": "postcard", "size": "4x6",
"to": { "segment": "seg_6Rb1Vq" },
"send_date": "2026-10-21T09:00:00-04:00",
"use": "marketing",
"front": "tmpl_4Fw8Kp",
"back": "tmpl_9Lc2Ts" }"counts": { "recipients": 1301, "excluded": 17, "pieces": 0 }
Make your next follow-up personal
Introduce your business to prospects on your list or give past customers a reason to return. Add their saved details to your message, then use direct mail tracking to plan your follow-up.
Have your own software prepare the next mailing through the direct mail API. You choose the audience when you create the campaign; we check the addresses and handle printing and postage.
Frequently asked questions
What should direct mail automation software include?
Look for saved audiences, scheduling, personalization and address checks. An API also helps you connect mail to your own workflow. Direct Mailer supports scheduled campaigns; built-in event triggers and recurring sends are not available.
Can an order automatically start a mailing?
Built-in store triggers are not available. Today, you can schedule a campaign yourself or have your own software call the API. Direct Mailer does not connect directly to your store or watch its events.
Can I personalize each postcard or letter?
Yes. Merge fields use contact details and custom fields to personalize each mailing. Add a name, account detail or offer from your saved data, and review the content before sending.
How do you exclude contacts from a send?
Contacts marked do not mail and addresses that fail validation are excluded. When you mark returned mail, the contact is also marked do not mail to prevent another send to that address.
Does scheduling add to the mailing cost?
Scheduled mail uses the same per-piece pricing as other sends. Printing, addressing and postage are included. Your prepaid balance covers the campaign when you create it, with no separate scheduling fee.
Can I cancel a scheduled mailing?
Yes, while the mail has not entered production. Cancel the campaign to stop any remaining preparation and cancel eligible mail. The unused amount returns to your prepaid balance; mail already printing continues.
Get your next customer mailing scheduled
Prepare your customer list and offer, and we’ll handle the printing, addressing and postage.