Direct mail analytics for campaignperformance in Canada
See where your campaign budget goes with direct mail analytics. Review mailing volumes, spending and returns across Canada, then use the numbers to plan your next send.
Mailing locations. See how your mail is spread across provinces and postal areas.
Campaign activity. Compare your latest mailing volume and returns with the previous period.
Your spending. Know what you spent before setting the budget for your next mailing.
See where your mailing budget goes
Compare what you spent and where you mailed in each automated direct mail campaign before planning the next.
Canada mapSee where you send mail across the provinces
SpendingReview your mailing costs over time in Canadian dollars
Time to mailSee how long your mail took to reach Canada Post
Postal areasFind the postal areas you send mail to most
Plan your next mailing with the numbers
See which campaigns used your budget and where you sent the most mail. With status data from mail tracking, you can compare mailing activity and costs before choosing the audience for your next customer offer.
Use your own sales records to compare purchases from customers you mailed and customers you left out of the campaign. Direct Mailer provides mailing activity and costs; purchase matching stays in your own system.
Frequently asked questions
What can I see in direct mail analytics?
See mail volume, spending, statuses, mailing locations, time to mail and recorded returns. Compare activity with the previous period and filter by your mailing details to focus on the campaign you want to review.
Can I estimate ROI before I send?
Yes. Use the direct mail ROI calculator with your own mailing cost, response and order assumptions. It provides a planning estimate based on your inputs; it does not predict or measure your campaign’s actual return.
Can I get analytics through the API?
Yes. Use the analytics endpoint for mailing volumes, spending, statuses and locations. Your AI assistant can also read mailing reports through the get_analytics MCP tool using the same account data.
Can I report on mail for each client?
Filter by sender or use a separate workspace for each client’s contacts and billing. See direct mail for agencies for the workflow. A separate workspace keeps each client’s mailing activity together.
Does Direct Mailer track sales or conversions?
Direct Mailer reports mailing activity and spending. It does not match orders, track conversions or attribute revenue. Use your own customer and sales records to compare responses from mailed customers and a group you did not mail.
How do you calculate the return rate?
The return rate is the number of mailings marked returned divided by the number mailed for your selected activity. Returned mail reaches your sender address, so mark it returned to keep the reporting current.
Know what you spent on your last mailing
Review your mailing activity and spending before choosing the audience for your next customer campaign.